All digital marketers know the value of creating great content, but even if you create something that generates a buzz and drives traffic, are you doing enough with it? That’s where data capture comes in. The key is to identify your top performing pages on your...

Artificial intelligence (AI) helps marketers automate activities and campaigns at scale in a way we've never seen before. According to our recent survey with DMI members, the primary benefits of integrating AI into marketing efforts are automation of routine tasks...

Artificial intelligence (AI) can be leveraged by marketers to optimize social media content and campaigns. The technology is now integrated into the key social media platforms to enhance features and help shape activities at scale. In fact, 97% of business leaders...