Artificial intelligence (AI) helps marketers automate activities and campaigns at scale in a way we’ve never seen before.
According to our recent survey with DMI members, the primary benefits of integrating AI into marketing efforts are automation of routine tasks (68%), improved customer experience (46%), improved targeting and segmentation (45%), enhanced personalisation (44%) and predictive analysis (39%).
So there are many applications for AI in marketing, but there are also lots of AI tools and they’re coming at us fast!
This can make it overwhelming for marketers to know where to start with AI and see that there are many tools out there (not just ChatGPT) that can help gain customer insights, drive personalization, and boost efficiency.
To help you pick the right AI tool for your goal, we’ve compiled a list of the best ones available for a number of digital marketing activities: