Artificial intelligence (AI) can be leveraged by marketers to optimize social media content and campaigns. The technology is now integrated into the key social media platforms to enhance features and help shape activities at scale.
In fact, 97% of business leaders believe that AI helps optimize social media data and insights more effectively to improve marketing efforts, according to The 2023 State of Social Media Report.
In this blog, we will explore the world of social media and AI and cover: